This past week we shot looks from our upcoming fall collection, set to launch in August for the e-commerce website Bluefly.com. We also photographed a couple looks from our upcoming Spring 2016 collection for the tradeshow circuit we will be attending in Las Vegas, New York, Dallas, and Atlanta.
How many people does it take to put on a photo shoot? So, lets just say you need at least a team of 6 people. We worked with our favorite photographer, Michelle Russ, who’s been shooting for us for years. We selected a model perfect for our line. A mom with a fun work to weekend vibe. Stephanie just shot with Kate Spade and Target (we feel so special!). We were also lucky to find Carrie Fernow Minchin to be our hairstylist and make-up artist. Carrie has worked at the Rachel Ray show for the past nine years! With the help of these three fantastic women and a couple extra hands we were able to pull off a well-orchestrated photo shoot.
Here is a little sneak peak of how the shoot went down and a couple fun looks from our new line!
Meredith & Sam hauling the necessities for the shoot
Carrie working her make-up magic
Michelle setting everything up
Meredith getting a quick touch up
Stephanie workin' it in our Kate pull-over
Carrie posing for the camera
Carrie, Meredith, and Michelle focused on directing the shoot
Stephanie lookin' good in our Liz oversize tunic
Michelle workin' her photography magic
Stephanie in our new Olivia dress
Carrie doing a cute bun for Stephanie
Sam and Michelle helping Stephanie change shirts outside
Stephanie looking stunning in our sleeveless Liz top
Stephanie struttin' it in our Jane sleeveless top